The year is 2017. Amazon India is one of the chief sponsors of our very own superbowl - IPL (Indian Premier League). They want to do something unique to announce their partnership. The idea is a 7th IPL team called Chonkpur Cheetahs who is prepping for IPL by buying things from “Sapno ki apni dukaan, Amazon.” (Ogilvy Bangalore) how do we leverage it online?

We launched a digital campaign to support the thought. From how the name was chosen, to the logo, to the player's inner lives and heroes, we brought the Chonkpur Cheetahs alive on your digital screens.

We also partnered with the likes of Baba Sehgal to do a shayari face off with the Chonkpur Cheetahs coach, got Anu Malik to teach them music and Brett Lee to teach some moves.